AppLovin wants to buy video game maker Unity for $20 billion

AppLovin wants to buy video game maker Unity for $20 billion

2 years ago
Anonymous $33nAR-2OaA

https://techcrunch.com/2022/08/09/applovin-wants-to-buy-video-game-maker-unity-for-20-billion/

A year after going public, app growth and monetization agency AppLovin submitted an unsolicited proposal today to buy the game engine Unity in a deal worth $20 billion. But there’s a catch: Unity would have to terminate its recent deal to merge with ironSource, an AppLovin competitor.

Unity powers thousands of games across consoles, but when it comes to mobile apps, Unity supports games like Pokémon Go, Animal Crossing: Pocket Camp, Call of Duty: Mobile, and more. Unity CEO John Riccitiello said that he was interested in the deal with ironSource because it would give Unity developers more tools to grow and monetize their apps, but the company hasn’t yet responded to AppLovin’s offer, which would offer similar benefits for creators.

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