https://techcrunch.com/2022/08/15/report-apple-tested-ads-in-apple-maps-as-it-weighs-broader-ads-push/ > A new report from Bloomberg indicates Apple may be expanding its advertising business beyond the App Store and other first-party apps like News and Stocks. This plan could see Apple introducing ads into other pre-installed, first-party apps like Apple Maps, where ads have already been tested, the report claimed. And later, Apple may roll out ads to other Apple apps, like Books and Podcasts. > The additions could help increase the annual revenue for Apple’s ads business, currently $4 billion, to reach the double digits, the report noted, making Apple a more sizable player in the digital ads industry.