https://techcrunch.com/2022/08/04/lets-check-in-with-samsung-before-next-weeks-unpacked-event/

It has become something of a tradition: Samsung announces an Unpacked and all or most of the big products get teased out in leaks in the weeks leading up to event. Sometimes the leaks come before the event announcement, sometimes after, but any hope of keeping its biggest news under wraps appears to have largely gone out the windows.

Samsung has embraced the tradition, to some extent. It has become common practice for the company to — at the very least — tease the hell out of the products ahead of their official launch. This time, it’s foldables. The company has not only said as much — it has included a handy image of a half-folded Galaxy Z Flip 4 in the invite for the big event on the 10th.