https://techcrunch.com/2022/08/09/gepek-leverages-the-power-of-the-sharing-economy-for-same-day-deliveries/

The idea for Gepek, a Croatian startup that aims to tap the sharing economy for same-day deliveries, came about because a brother and sister wanted to help their mother access her medication quickly.

One Friday afternoon, Carla and Dario Ferreri’s mother had arrived at a seaside village for a holiday when she realized she forgot her blood pressure medication. Because it was a weekend and she was in a rural area, their mom was looking at a three-day delivery window for her meds. So her kids called a friend who called a friend-of-a-friend who was driving in that direction, and before the day was out, their mother was in possession of her medication.