https://techcrunch.com/2022/08/08/lyft-creates-media-division-to-cash-in-on-in-car-ads/ > Lyft has created a new business unit to beef up its digital advertising business across its tablets, mobile app, rooftops and bicycles, producing the potential to add billions of dollars to its bottom line. > The ride-hailing company announced on its blog Monday that Lyft Media will help cash in on the growing market for in-vehicle digital ads, as cars become more connected and begin to feature multiple, larger infotainment screens. The announcement comes days after Lyft and its biggest competitor, Uber, announced robust second-quarter financial results.