Balance raises $56M to tip the one-click checkout scales in favor of B2B merchants

Balance raises $56M to tip the one-click checkout scales in favor of B2B merchants

2 years ago
Anonymous $33nAR-2OaA

https://techcrunch.com/2022/07/26/balance-56m-one-click-checkout-b2b-merchants/

There are many companies bringing one-click checkout to the direct-to-consumer marketplace, but few are developing similar tools for the business-to-business marketplace. B2B payment volume is five times the size of business-to-consumer retail payments, yet much of those payments are not being done online.

That’s where Balance comes in. The company, co-founded by former PayPal employees Bar Geron and Yoni Shuster, supports B2B e-commerce merchants and marketplaces by digitizing those capabilities through one-click checkout payment tools so companies can get paid instantly, process any payment method and offer flexible terms.