https://www.cnbc.com/2017/09/19/new-iphone-8-and-8-plus-are-just-the-default-next-step-from-iphone-7.html

I was at a party the other night with several people who knew I'd just been to Apple's annual iPhone launch event. After asking me tons of questions about the new Apple Park campus, they of course asked about the new iPhone — by which all of them meant the all-new iPhone X. More than one person didn't even know the iPhone 8 existed.

Their focus — and really, Apple's focus — is on the iPhone X, the phone with the complete redesign, the edge-to-edge display, the facial-recognition system, and the entirely new interface patterns developed around the removal of the home button.