https://techcrunch.com/2022/07/26/cordial-which-personalizes-and-automates-cross-channel-messaging-campaigns-raises-50m/

Cordial, a cross-channel marketing and data management platform, today announced that it closed a $50 million Series C funding round led by NewSpring, with participation from Upfront Ventures, High Alpha and new investor ABS Capital. Jeremy Swift, Cordial’s CEO and co-founder, said that the fresh capital will be used to expand the company’s global footprint, launch new platform features and nearly double headcount by the end of the year.

In Swift’s view, customers today expect highly personalized messaging in exchange for the first-party data they share. McKinsey agrees — according to a 2021 survey by the firm, 71% of consumers expect companies to deliver personalized interactions and 76% get frustrated when this doesn’t happen. To meet expectations, marketers must be able to go beyond simply aggregating data to power messaging that wins and keeps customers, Swift says.