https://www.theguardian.com/technology/2022/jul/28/instagram-rolls-back-some-changes-to-app

Reversal includes toning down algorithm that resulted in users’ feeds being deluged with videos from accounts they do not follow

Instagram is reversing some changes to the app following a user backlash that saw influencer royalty Kylie Jenner and Kim Kardashian turning on the platform.