https://techcrunch.com/2022/07/18/yat-founder-naveen-jain-talks-emoji-identity-and-lasting-web3-trends/

As the crypto market continues to struggle, plenty of founders and investors are left wondering whether this latest bull run was all some grand fever dream or whether some of the trends of the past two years spell a new future for the consumer web.

This week, on TechCrunch’s crypto-centric podcast Chain Reaction, we caught up with Naveen Jain, the creator of a product called Yat, which sells what are essentially emoji shortlinks. Some of these go for a few bucks, others have sold for hundreds of thousands of dollars, and the startup has been making bank on the back of the idea of digital ownership which has gained popularity as a result of the NFT craze.