https://www.theguardian.com/technology/2022/jul/22/florida-chefs-pink-sauce-videos-stir-up-tiktok-backlash

Chef Pii’s tips on how to use her $20-a-bottle condiment have won 40m views, she says, but many wonder what goes into it

It’s pink. It’s a sauce. It’s called, rather prosaically, Pink Sauce. And it’s doing a very good job of trying to break the internet right now.