Pink Sauce went viral on TikTok. But then it exploded (literally).
https://techcrunch.com/2022/07/22/viral-tiktok-pink-sauce-exploded/
Over the last month, a chef in Miami has been taking over TikTok with her signature product: Pink Sauce. Carly Pii, who uses the handle @chef.pii, posted a series of videos promoting her homemade condiment, drizzling egregious pools of deep magenta dressing atop gyros, fried chicken, french fries and tacos.
Notoriously close-lipped about what her sauce even tastes like, Pii spun the biggest internet mystery since cinnamon toast shrimp guy, earning herself internet fame (or infamy, depending on how you look at it).