https://arstechnica.com/gadgets/2022/07/get-ready-for-alexa-skills-pop-up-ads-on-your-amazon-echo-show/

Amazon will begin selling ads to developers to promote their Alexa skills and apps on the platform, according to a report from Bloomberg on Wednesday.

According to Bloomberg, Amazon is "inviting developers to advertise their apps" on Alexa in the form of pop-up ads on the screens of the company's Echo Show smart displays. The goal is to hold developer interest, which gravitates more toward smartphone apps, while making a new revenue stream. Bloomberg said the former is the priority.