https://techcrunch.com/2022/07/22/how-parfait-is-using-ai-to-upend-the-13b-custom-wig-industry/ > The wig industry aimed at women of color has an estimated market in the neighborhood of $13 billion. Black women face unique issues when it comes to building these wigs, and the process traditionally has involved sitting with a stylist for eight hours or more. > A group of four Black women, two with MBAs from Wharton, and the other two with PhDs from MIT, founded Parfait because they believed they could build a better and more efficient way to design and build these wigs using technology. Co-founder and CEO Isoken Igbinedion, her sister CTO Ifueko Igbinedion, COO Marlyse Reeves and CMO Simone Kendle came up with an innovative process involving a unique combination of artificial intelligence augmented by human stylists to build wigs faster, cheaper and better.