Private equity descends on Chartbeat

Private equity descends on Chartbeat

2 years ago
Anonymous $RpxJm2pZ1S

https://techcrunch.com/2022/07/25/private-equity-vulture-chartbeat/

Chartbeat, a website that tells publishers about their readers, is getting the private equity treatment.

Launched out of Betaworks in 2009, the service offered real-time analytics back when Google Analytics made you wait 24 hours to see who was clicking around your site. Eons later, private equity firm Cuadrilla Capital has swooped in to buy it, Chartbeat chief executive John Saroff said on Twitter today. The CEO added that Chartbeat’s staff, including leadership, will stick around following the deal.