https://techcrunch.com/2022/07/13/netflix-partners-with-microsoft-for-its-ad-supported-plan/

It looks like things are coming together for Netflix’s lower-priced ad-supported tier, reported to arrive later this year: Netflix just revealed today that it’s partnering with Microsoft as its “global advertising technology and sales partner” to help the streaming service earn revenue through ads.

Netflix COO Greg Peters said in a statement, “It’s very early days, and we have much to work through. But our long-term goal is clear: More choice for consumers and a premium, better-than-linear TV brand experience for advertisers. We’re excited to work with Microsoft as we bring this new service to life.”