‘Hi-tech’, underwhelming: Amazon’s IRL clothing store misses the point of shopping
https://www.theguardian.com/technology/2022/jul/16/amazon-style-clothing-store-california
Customers to the online retailer’s first in-person location were disappointed by the limited selection and algorithmic picks
Outside Amazon’s first in-person clothing store in California, Diemmi Le, 22, summed up her experience: “You don’t have to talk to anybody.”