https://arstechnica.com/gadgets/2022/07/thanks-to-subscriptions-iphone-apps-finally-made-more-money-than-games/

Throughout the short history of smartphone apps, games have consistently driven more revenue than non-gaming app categories. But that has finally changed in the United States, according to new data from app intelligence firm Sensor Tower.

The shift began in May 2022. By June, 50.3 percent of US consumer spending on apps was on non-game apps like TikTok, Netflix, and Tinder. Spending on non-game apps has recently grown at twice the rate as spending on games. Game spending was exploding at the start of the COVID-19 pandemic in late 2019 and early 2020, but by late 2020, non-gaming apps caught up, and they surpassed games in 2021.