https://techcrunch.com/2022/07/14/as-netflix-pivots-american-attitudes-shift-to-owning-digital-assets-not-just-streaming-them/

On a day when Netflix said it would launch an ad-supported service with Microsoft, it would appear the streaming world may, in fact, be poised to compete in popularity terms, as consumers begin to realise they can own digital assets, not merely rent or stream them.

Based on a new survey of 2,000 Americans (so statistically relevant), a new study found that 77% of Americans would rather own digital content and assets than just rent or stream. Indeed, some 28% are now spending over $49 a month on digital assets that they actually own, such as digital art, music and in-game items.