https://techcrunch.com/2022/07/05/voyantis-emerges-from-stealth-to-predict-customer-lifetime-value/ > Voyantis, a startup developing tools to estimate a customer’s lifetime value, today emerged from stealth with $19 million in seed funding from Target Global, Square Peg, Schusterman Family Investments, Kaedan Capital and Operator Partners. CEO Ido Wiesenberg tells TechCrunch that the funds will be used to expand Voyantis’ product offering and support more use cases in the future. > Wiesenberg and Eran Friendinger founded Voyantis in 2020, motivated by the idea that many companies today base growth and marketing decisions on spreadsheets — or so Weisenberg claims. “Traditional methods were making it difficult to both analyze and utilize company-owned data to make informed time-sensitive decisions and activate growth,” he told TechCrunch in an email. “These days, as all companies are making the shift to get on the path to profitability, it is crucial to understand and act on the future value of each user.”