US carriers want to bring “screen zero” lock screen ads to smartphones

US carriers want to bring “screen zero” lock screen ads to smartphones

2 years ago
Anonymous $dy9SWuvIkX

https://arstechnica.com/gadgets/2022/07/coming-soon-to-a-carrier-phone-near-you-lock-screen-ads/

Android smartphones can be a rough market, and to squeeze as much profit out of a phone as possible, carriers often sell every square inch of a phone to the highest bidder. Packed-in, often un-installable crapware apps fill your app drawer and advertise their services. The rules are a lot looser for packed-in apps compared to Play Store apps, so data-hungry companies like Facebook often pay for a spot where they can more easily harvest data.

According to a report from TechCrunch, one new startup is inventing a new, more invasive form of crapware: lock screen ads. The company, "Glance," is a subsidiary of Indian ad tech company InMobi, and TechCrunch reports the lock screen "content" company is "planning to launch its lock screen platform on Android smartphones in the US within two months."