https://techcrunch.com/2022/06/27/consumers-swap-period-tracking-apps-in-search-of-increased-privacy-following-roe-v-wade-ruling/ > Consumers are ditching their current period tracking apps in favor of what they perceive to be safer options in the wake of the Supreme Court’s Roe v. Wade decision that allows individual U.S. states to criminalize abortion. The app switching trend is impacting all manner of period tracking apps, including leading app Flo, which owns a 47% share of the period tracking app market in the U.S., according to data provided by Apptopia. The app may have both lost customers to rival apps while gaining new users from others over the weekend. Other apps are seeing similar trends. > The patterns of app switching indicate consumers are seeking out increased privacy, as many of those gaining from this trend are companies that have made public statements in support of strengthened data security and privacy practices. But it’s also clear that consumers don’t necessarily have a good understanding of which apps to trust given that the current beneficiary of this increased switching activity is a potentially problematic app called Stardust, which had yet to implement its new privacy protections at the time it was making promises to users.