https://wccftech.com/nothing-ceo-carl-pei-thinks-smartphones-are-boring/

Carl Pei left OnePlus to start his own company, called Nothing, and in doing so, introduced the firm’s first smartphone, the Phone (1). Even from a distance, the Phone (1) looks different from the competition, and its design inspiration likely stemmed from the fact that Nothing’s CEO believes that current smartphones from all companies are boring.

Talking to Engadget, Pei says that he has been watching phone launches since the inception of the first iPhone and believes that now, that wow factor is lacking. Nothing’s CEO has admitted that he has missed big keynotes simply because smartphones have become boring. On top of that, Pei says that consumers have become indifferent to these products.