https://techcrunch.com/2022/07/01/amazon-ends-prime-cancellation-dark-patterns-europe/

Amazon has agreed to simplify the process required for cancelling its Prime membership subscription service across its sites in the European Union, both on desktop and mobile interfaces, following a series of complaints from regional consumer protection groups.

The coordinated complaints about Amazon’s confusing and convoluted cancelation process for Prime were announced back in April 2021 — so it’s taken just over a year for the ecommerce giant to agree to change its ways.