https://techcrunch.com/2022/07/01/spotify-partners-with-netflix-to-curate-a-personalized-stranger-things-playlist-for-fans/

Which song will save you from Vecna? In partnership with Netflix, Spotify has launched a personalized “Stranger Things” playlist dedicated to Season 4 Volume 2, which premieres this Friday, July 1. The Upside Down playlist, as it’s called, blends music from a listener’s own selection with a handful of “Stranger Things” classics from the newest season.

“Stranger Things” already demonstrated its ability to influence the Spotify charts and now the companies are doubling down on consumer interest in the popular series to drive engagement.