https://techcrunch.com/2022/06/06/pitch-deck-order/

There’s a godawful number of pitch deck templates out there, and there’s one thing that most of them get wrong: They forget to mention that the template is (meant to be) flexible. For some companies, using the template as-is works, but for others, it gives you a story that doesn’t flow, at best, or doesn’t work, at worst. In my teardown for Encore’s pitch deck this week, for example (TechCrunch+ subscription required), the company starts with a team slide — that’s bold, and it works for some companies, but not for others.

In broad strokes, the content that goes into pitch decks is pretty much the same — that’s sort of the point, and it helps investors quickly get a comprehensive overview of the company they are looking at. You know how it goes: What’s the problem, how are you solving it, how big is the market, what’s the competition, what’s your team, how much money are you raising… the usual.