https://techcrunch.com/2022/06/09/amazon-gets-into-ar-shopping-with-launch-of-virtual-try-on-for-shoes/

Amazon is tapping into augmented reality in an attempt to appeal to sneakerheads shopping its site. The retailer this morning announced a new feature called Virtual Try-On for Shoes that will allow customers to visualize how a pair of new shoes will look on themselves from multiple angles using their mobile phone’s camera.

The company says the feature will help brands to better showcase their products while also informing customers’ purchasing decisions. The launch follows the rollout of other virtual try-on technology for athletic shirts this past April, as part of an update to its “Made for You” custom clothing service. In that case, however, the technology was rendering the shirt on an avatar that represents the customer’s body, based on their actual measurements, and doesn’t use AR.