https://techcrunch.com/2022/06/02/amazon-invite-only-ordering-option-ps5-xbox-series-x/

Amazon is launching a new invite-based ordering experience for high-demand, low-supply products. The company told TechCrunch that the purpose of the new option is to help prevent inventory shortages and price gouging caused by robot traffic for high-demand items with limited quantities. Amazon says its goal is to ensure that genuine customers are able to purchase these sorts of products. The new program is launching in the United States today, starting with PlayStation 5 and Xbox Series X game consoles sold and fulfilled by Amazon.

“We work hard every day to provide customers with low prices, vast selection, and fast delivery,” said Llew Mason, the vice president of consumer engagement at Amazon, in a statement to TechCrunch. “This includes developing a shopping experience where customers can purchase the items they’re interested in without having to worry about bad actors buying and reselling them at a much higher price.”