http://wccftech.com/iphone-x-smaller-profit-margin/

As you all are well aware, the starting price of the iPhone X comes in at $999 for the 64GB model, making it the most expensive iPhone sold to date. Customers are definitely going to have a field day with the phone when it is officially available for pre-order, but it looks like Apple might not be as greedy as critics are hammering the company to be. In fact, some analysts believe that the company’s pricing of the iPhone X is just and fair, as it might be raking in a smaller profit margin as opposed to the previous-generation models.

The estimated cost of components for the iPhone X is believed to be higher, and despite the exorbitant price, Apple is said to be taking in small profits as opposed to last year’s iPhone 7, according to analysts’ remarks based on WSJ’s latest piece (via 9to5Mac).