https://arstechnica.com/gadgets/2022/05/googles-past-failures-were-on-full-display-at-i-o-2022/

Google held its I/O conference earlier this month, and for longtime Google watchers, the event felt like a seance. Google CEO Sundar Pichai stepped on stage for his keynote address and channeled the spirits of long-dead Google products. "I'm hearing... something about an Android tablet? And a smartwatch?" he seemed to say.

By my count, "resurrecting the past" accounted for around half of the company's major announcements. In all of these cases, Google would be in a much stronger position if it had committed to a long-term plan and continuously iterated on that plan.