https://techcrunch.com/2022/05/17/disney-promises-a-light-ad-load-and-zero-commercials-for-preschoolers-on-new-ad-supported-tier/

The Walt Disney Company announced two months ago that it would be offering an ad-supported tier. While questions remain about the plan, such as pricing and launch date, we now know that Disney+ is keeping the number of ads to a minimum. Today, The Wall Street Journal reported that Disney+ promises to limit total ad load to an average of four minutes of commercials an hour. This was confirmed to TechCrunch by Disney.

Disney+ will have fewer ads than its sister service Hulu’s ad-supported tier, which shows ads for nearly twice as much time (approximately 7.4 ads). Peacock service has about five minutes of commercials an hour, and HBO Max doesn’t have more than four minutes of ads an hour. Consumers watching traditional TV will usually get 18 and 23 minutes of commercials an hour, per Kantar data. Hulu was once known as the go-to AVOD (advertising video on demand) service, however, is now the company with the highest number of ads per hour. Peacock and HBO Max have the lightest commercial loads, according to MediaRadar.