https://qz.com/1079622/apple-aapl-watch-3-and-iphone-x-interfaces-are-examples-of-a-classic-steve-jobs-insight/

When Steve Jobs launched the original iPhone, he described the new multi-touch feature as a revolutionary user interface (UI). He said it worked like magic, which it did compared to every other phone at the time. I’ve always thought of Jobs’ UI design as following a simple rule: create products that work for the user, don’t make the user work for the product.

Apple’s unveiling of the Watch 3 and iPhone X this week were notable advances toward that goal.