https://techcrunch.com/2022/04/30/on-putting-toothpaste-back-into-the-tube/ > Welcome to The TechCrunch Exchange, a weekly startups-and-markets newsletter. It’s inspired by the daily TechCrunch+ column where it gets its name. Want it in your inbox every Saturday? Sign up here.  > Good news! We’re not talking about crypto, Elon Musk or SaaS multiples today. We’re also not talking IPOs, global venture capital trends or the like. Instead, we’re going to talk about putting toothpaste back in the tube. Sound fun? Let’s go.