https://techcrunch.com/2022/04/29/clerk-series-b-in-store-grocery-shopping/

Much of the grocery focus over the past three years has been around online adoption, but as long as 90% of U.S. grocery sales still happen in stores, companies like Clerk want to bring some digitization to the brick-and-mortar grocery experience.

CEO Marlow Nickell founded Austin-based Clerk in 2016, and while he saw Amazon and Walmart plowing ahead in the marketing and product merchandising spaces, he saw a need from the rest of the space that didn’t have the capacity to innovate there.