https://techcrunch.com/2022/04/28/gvs-frederique-dame-on-product-market-fit-you-have-one-chance-at-a-good-experience/ > Fundraising is often presented as the most important step on a founder’s journey, but that is placing the cart before the horse. > Until a company builds a growing base of customers who are deeply engaged with its products, asking investors for money is a largely egotistical exercise. After a startup reaches product-market fit, however, savvy investors might compete for a chance to participate.