Snapchat’s new ‘Director Mode’ will help anyone become a video creator

Snapchat’s new ‘Director Mode’ will help anyone become a video creator

2 years ago
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https://techcrunch.com/2022/04/28/snapchats-new-director-mode-will-help-anyone-become-a-video-creator/

In its ongoing battle with TikTok, Snap announced today it’s launching a new feature called Director Mode, aimed at providing easier access to Snapchat’s native creative tools for publishing video on its platform, including to its short-form video feature known as Spotlight. At launch, Director Mode will include a new Dual Camera future that will allow users to record front both the front-facing and back-facing cameras at the same time — a format that’s also being leveraged by the much-buzzed-about new app BeReal, but for photo-sharing.

While Snap today already offers a standalone video editing app, Story Studio, it sees that as being aimed at more professional creators in search of an advanced suite of tools. Director Mode, meanwhile, will serve as a modular camera mode within Snapchat itself that’s intended to help centralize access to creative tools that would be useful when publishing to Spotlight.

Snapchat’s new ‘Director Mode’ will help anyone become a video creator

Apr 28, 2022, 5:55pm UTC
https://techcrunch.com/2022/04/28/snapchats-new-director-mode-will-help-anyone-become-a-video-creator/ > In its ongoing battle with TikTok, Snap announced today it’s launching a new feature called Director Mode, aimed at providing easier access to Snapchat’s native creative tools for publishing video on its platform, including to its short-form video feature known as Spotlight. At launch, Director Mode will include a new Dual Camera future that will allow users to record front both the front-facing and back-facing cameras at the same time — a format that’s also being leveraged by the much-buzzed-about new app BeReal, but for photo-sharing. > While Snap today already offers a standalone video editing app, Story Studio, it sees that as being aimed at more professional creators in search of an advanced suite of tools. Director Mode, meanwhile, will serve as a modular camera mode within Snapchat itself that’s intended to help centralize access to creative tools that would be useful when publishing to Spotlight.