https://www.vice.com/en_us/article/akvm8k/jim-spanfeller-proudly-announces-purchase-of-quarts-its-quartz

On Thursday, Jim Spanfeller, chief executive of G/O Media, announced that the company had just purchased business news publisher Quartz. Except he didn't call it Quartz. Going by the subject heading in an announcement email viewed by Motherboard, Spanfeller was excited to now own Quarts. 

"Quartz is one of the marquee business brands among digital native premium content destinations, ranked number one for readership among global executives between the ages of 25-45. With a goal of helping readers discover new industries, new markets, and new ways of doing business that are the most sustainable, innovative, and inclusive,” Spanfeller told G/O employees in the email, titled, simply, "Quarts News."