https://techcrunch.com/2022/04/28/madison-reed-which-made-dtc-hair-color-a-thing-is-now-going-after-larger-retail-footprint/

Madison Reed proved that women will buy hair color online, but over the years, the company, founded by Amy Errett, opened more than 60 hair color bars across the country, established a wholesale presence with Ulta and later got in on Ulta’s deal with Target while also operating website and Amazon sales.

We last checked in on Errett two years ago, when she discussed Madison Reed’s hair color bars, how the pandemic affected the business and a possibility of creating a men’s color category.