https://techcrunch.com/2022/04/28/camera-iq-launches-support-for-ar-effects-within-tiktoks-effect-house-platform/ > Camera IQ announced today that it has launched support for AR effects within TikTok’s AR development platform Effect House, which allows creators to build AR effects for use in its app. Camera IQ’s platform features preset templates and 3D tools that allow brands to create AR experiences and then launch them on Facebook, Instagram, Snapchat and now TikTok. With the new launch, Camera IQ customers on Team and Enterprise licenses can build and launch AR effects to their TikTok brand accounts, which gives them a chance to create more engaging content for viewers on the platform. > “Brands can partner with Camera IQ to build a cross-platform AR strategy by transforming previous AR campaigns into TikTok effects or building new effects,” the company said in a statement. “Camera IQ offers hands-on support from its team of experienced account strategists, while delivering real-time analytics and exclusive insights on the performance and virality of a brand’s AR effects.”