Two years after Lemon Perfect was spotted in Beyoncé’s limo, the superstar is now a backer
https://techcrunch.com/2022/04/28/two-years-after-lemon-perfect-was-spotted-in-beyonces-limo-the-superstar-is-now-a-backer/
Lemon Perfect founder and CEO Yanni Hufnagel didn’t know it yet, but his hydrating lemon water brand was about to go viral in 2020, all thanks to an unexpected appearance of the Dragon Fruit Mango bottle in the door of Beyoncé Knowles-Carter’s limo.
“She had posted a photo with it in her limo, and all of a sudden my phone blew up,” Hufnagel said. “We came to learn that she was an authentic fan of the brand. A year later, one of our investors was in her house and saw her stash in the fridge and helped us build the bridge with her. It is beyond my wildest dreams to have someone of her influence being a fan of the brand.”