https://techcrunch.com/2022/04/28/amazon-unveils-over-40-new-titles-movie-rental-service-in-india/

Amazon on Thursday unveiled a slate of over 40 original and co-produced shows and movies in Hindi, Tamil and Telugu languages and launched its movie rental service in India as it looks to win and retain more users in one of the world’s largest entertainment markets.

The Transactional Video-On-Demand (TVOD) Movie Rental service will allow customers to get early rental access to new Indian and foreign movies, the company executives said at an event, which also featured Indian producer Karan Johar, who previously engaged closely with Netflix in India. The rental service is going live in India today for both Prime members and non-Prime members.