https://apnews.com/a6310437a38d0ac5552f4711661d47ac

GENEVA (AP) — FIFA got a first new American sponsor of the men's World Cup in 11 years on Monday, signing a deal for this year’s tournament in Qatar with blockchain technology provider Algorand.

The deal is also a “technical partnership” to help FIFA develop a digital assets strategy, soccer’s world body said. It could help FIFA market soccer-related non-fungible tokens (NFTs).