https://wccftech.com/qualcomm-to-compete-against-apple-silicon-with-its-next-gen-arm-based-chips-for-pc-in-late-2023/ > Apple's move to transition to its custom silicon from Intel has been widely praised by reviewers. The new M-series of chips deliver enhanced processing power while boosting battery life due to lower power consumption. Last year in November, Qualcomm announced its plans to rival Apple with its next-generation Arm-based SoC for the PC market. It was uncovered earlier this week that Qualcomm will release its first M1 rival for the PC by late 2023. Scroll down to read more details on the subject. > It was recently discovered that Qualcomm will rival Apple's M-series of chips later in 2023 (via Tom's Hardware). The new chips will be "designed to set the performance benchmark for Windows PCs" and will be developed by the Nuvia team. According to Qualcomm, the forthcoming chips will compete directly against Apple's M1, M1 Pro, and M1 Max and deliver enhanced performance and battery life for the PC.