https://techcrunch.com/2022/05/04/sidekick-health-series-b/

Digital therapeutics plus pills? Iceland’s Sidekick Health has developed a gamified digital care platform that’s designed to support healthcare outcomes by applying personalized behavioral lifestyle nudges, including alongside clinical treatments like drugs, to augment, extend and support patient care for a range of chronic diseases and conditions from cancer to cardiovascular health, diabetes and arthritis — a formula that’s now scored it $55M in Series B growth funding.

The new round is led by London-based VC firm Novator Ventures, with participation from Wellington Partners, Asabys Partners, and Frumtak Ventures, as well as a US-based strategic investor which it’s not disclosing yet but says will be revealed at a later stage. The 2014-founded startup raised a $20M Series A back in 2020 from many of the same investors.