https://techcrunch.com/2022/04/27/3-predictions-for-fords-q1-earnings/

Ford’s onslaught of electric truck news this week seems calculated to lay claim to the profitable segment – and overshadow a new General Motors rival – ahead of its first-quarter financial results Wednesday.

On Monday, the automaker announced the production launch of the all-electric F-150 Lightning pickup truck, a full-sized version of its popular gas-engine F-150 pickup. The next day, during a live-streamed party to celebrate the F-150 Lightning, CEO Jim Farley revealed that a second, unnamed electric truck is on the way.