New Salesforce developer tools look to tighten integration with Slack
https://techcrunch.com/2022/04/27/salesforce-aims-to-tighten-slack-integration-with-new-developer-toolkit/
This week during its TrailblazerDX 2022 conference, Salesforce announced a new set of low-code developer tools and integrations intended to bring Slack and Salesforce’s broader software portfolio closer together. Called Salesforce Platform for Slack, Salesforce says that the new software development toolkit will “empower” Salesforce developers to build custom Slack apps that ostensibly improve the customer experience at their organizations.
In the three years since Salesforce acquired Slack for $27.7 billion, the company has made progress — albeit slow — in positioning the chat platform as a central part of its product ecosystem. Last August, Salesforce announced Slack integrations with Sales Cloud, Service Cloud, Marketing Cloud and Tableau, including workflow notifications that update Slack channels when changes to a marketing journey are made. More recently, Salesforce launched new media sharing options in Slack and a government tier, GovSlack, designed for public sector customers with strong compliance requirements.