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Google tells shareholders that YouTube Shorts is doing great, don’t worry about TikTok!
https://techcrunch.com/2022/04/26/youtube-q1-earnings-2022-google/
Alphabet, the parent company to Google, announced its first quarter earnings this evening, and for the creator industry, that means a slew of news and updates about YouTube.
YouTube is known as a particularly ripe ground for content monetization, since creators earn a 55% share of ad revenue, rather than paltry payouts from an ever-dwindling creator fund (looking at you, TikTok). Sundar Pichai, the CEO of Google and Alphabet, reported that the number of YouTube channels that made at least $10,000 in revenue was up 40% year over year.