https://hackernoon.com/apples-latest-tech-announcement-augmented-reality-and-afterthoughts-6b76ae597ace

It’s that time of year again, when all of modern nerdome comes together to eagerly anticipate the latest Apple announcements. What’s the new iPhone going to look like? What new features and innovations will it present us with? But most importantly how much will this enrich our lives and how much will it diminish our bank accounts.

In the last couple of years the announcements of new iPhones and mobile tech have been somewhat disappointing. They’ve been filled with the same bravado that always accompanies an Apple announcement, “the best [insert thing here] we’ve ever made”, but when you look beyond the polished exterior, you realize that these improvements and advancements are relatively minor, cosmetic and more recently, Emoji centric.