https://www.theverge.com/circuitbreaker/2017/9/15/16307802/apple-iphone-x-features-specs-best-worst

Apple’s new iPhone X, unveiled on Tuesday with an edge-to-edge OLED display and a $999 price tag, is bound to shake up the high-end smartphone market in unforeseen ways. We don’t know how it will impact Apple’s overall sales, or whether it will set off a kind of mobile arms race to see which phone maker can outdo the other in the upper premium price point.

It’s already dividing both diehard Apple fans and longtime iOS detractors over the very idea of a phone costing into the four digits. More than any device before it, the X is testing both the value we put on smartphones and consumers’ willingness to pay for the best Apple to has offer.