https://techcrunch.com/2022/03/29/dyson-is-betting-youll-want-to-strap-an-air-purifier-to-your-face/

Air. I love it, you love it. We’re all out here walking around in it all day, filling our lungs and blood with the stuff. We can’t get enough of it. But that beautiful, wonderful, life-saving air that you, me and your pet chinchilla all need is bad sometimes. That’s right. The same air we rely on is sometimes filled with bad, tiny things. Things that would love nothing more than to fly into your nose and wreak havoc on your soft, unprotected insides.

Over the past two years, air purifiers have seen a massive spike in sales here in the U.S., starting with a 57% increase in 2020. The pandemic, coupled with phenomenon like the California wildfires, has driven many to install filters in their homes and offices. All the while, the engineers at Dyson have been asking themselves one important question: What if we found a way to stick the purifier on people’s faces? In a world where mask wearing has become the status quo, maybe it’s not the most out-there question?